Nathan Shumate, editor and publisher of
Arkham Tales and proprietor of
Cold Fusion Video Reviews, announced today the release of Arkham Tales issue #5 and that it would be the final issue.
This is sad news. Shumate did a great job with the zine and it represented another venture doing something interesting in defining what form an online magazine might take.
Back on August 29th Shumate did a post examining the possibility of charging per issues. While I'm sure the comments were all sincere, It's frustrating to see right at the top someone questioning what the zine's overhead was.
I hope Shumate finds a forum to share his views on what he did right, what he would do differently, and any thoughts he has apropos the survival of genre zines.
One of the comments on that same post suggested getting a dedicated iPod app similar to Steampunk Tales. I think this is a great idea. Better yet, one on iPod, WebOS, and Android. Outside of Steampunk Tales, there is no competition in that space. Well, there is the Kindle app, but the zines can have Kindle versions as well.
Take care. And take this news as impetus to buy someone you love a genre zine subscription or a small press book/anthology for Christmas and for birthdays. Consider making it a habit depending on your personal budget to buy such once a month or once a quarter for some unsuspecting SF/horror/fantasy fan-to-be in your life.
"Online" is just a mechanism. Like the man said, the interweb is just a bunch of tubes. Content is king. All these things we are doing now are intermediary: from SF&F's print only, to online freezines, subscription zines, pdf zines, and so forth.
I believe a print version is *always going to be, at base, an available option of successful endeavors. Finding ways of adding value to those print editions is critical. Interior art is good. Unfortunately many such projects don't have the funds to pay for the interior art. My hope is that some talented artist will see an opportunity here. And why not be gimmicky? Get the communities behind your project. make a big deal about a special 'give a little love to the artists' issue of a zine, where the stories get paid exposure and the artists get paid for their work.
But aside from print versions, a lot of our reading will very soon be done on devices like Kindle and Nook, Apple and MS's coming tablets, and other mobile devices. Being first on what is out there now: might be worthwhile.
Beyond the delivery of content, and more important, is the business model. And at that point I'm just yakking. Not a clue as to the answer. It may be that we're in the interim between people balking at paying for content that they believe has become free, and the day when the writer world's equivalent to the music world's Rock Band/Guitar Hero comes along. That could be over-thinking it, though. Reading is just reading. We can align things like the physicality of a handsome book and artwork, even have musical soundtracks or audio versions. But in the end, people will either read for pleasure or they won't.
For the people that do read, and are genre readers... maybe the real quandary is one of marketing. Eyeballs. Or lack thereof. Volume cures all ills, the regional director of a company I once worked for told me. If only 10% of the eyeballs you capture ever fork over the funds, then how many eyeballs do you need be in front of? And what do you do to compel buy-in?
Yeah, there's some useful questions.
Please check out issue #5 of Arkham Tales and consider hitting that donate button. You never know if yours might be the click that changes a mind.
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